And what does it cost?
The internal divisions of responsibility for producing the annual report differs between various companies and organisations. Most often, the investor relations, communication or financial accounting is in charge, but responsibility has also been assigned to other departments within the organisation.
Regardless of who is responsible, the project involves employees from various parts of the organisation and is highly resource and time consuming. The employees normally have other tasks to manage in parallel, tasks that need to be completed while the annual report is being produced. For this reason, it is very common to bring in external resources and expertise.
Different functions needed in the production of a designed annual report
- Project management
- Production management
- Graphic design
So, what is the actual cost?
According to our survey Words & Numbers, which you can download below, there is no clear correlation between the size of the organisation measured in the number of employees and the external budget for an annual report. Large companies and organisations with more than 1 000 employees have, admittedly, a larger percentage of budgets that exceed SEK 1m (EUR 0.97m). In total, approximately half of the companies purchase services for less than SEK 500 thousand (EUR 49 thousand).
Division of work, internally and externally
Many opt to purchase what is traditionally perceived as agency services, graphs and diagrams. As for the text, according to our survey Words & Numbers, more than 60 percent choose to write everything themselves, while 40 percent either buy all or parts of the copywriting.
What about the future?
The smaller the budget, the more work is done internally
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